If you are serious about
becoming a
Great
Marketer
FAST...January is your lucky
month!
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How You Can Become A Certified Professional Marketing Consultant |
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Ask yourself these two questions:
1.
Would you like to learn how to make an extra 25,
50, 60 or even 100
thousand dollars during the second half of
2007?
2. Are you able to get to Orlando January 19, 20 & 21, 2007?
If you answer YES to these two questions, then please continue because there are some important things you should know.
Now is your chance to become a...
Certified
Professional Marketing Consultant
(CPMC)
Next certification class starts
January 19, 20 & 21th, 2007 -
Orlando, Florida
Consulting is one of the fastest growing industries in the US today. In each of the past five years, consultants have billed 20% more than they did the year before—and projections say that during the next three years the industry will reach billing gains of 25% per year!
We are living in exceptional times.
Knowing the answers is no longer good enough—the questions have all changed! But here’s your one big chance to survive, thrive, and to ...
- Differentiate yourself from the pack through your expertise and credentials.
- Add meaningful value to every marketing effort you make.
- Increase your profits and sales without spending one more dime on advertising.
- And dramatically improve your own marketing skills, or those of your marketing department. In the Certified Professional Marketing Consultant (CPMC) program, you’ll learn so much about marketing, you could even start training other marketing professionals and earning thousands of dollars in the process.
The International Guild of Professional Consultants, (IGPC) plus leading authorities on management and marketing of consulting services, offer you the chance to change your direction, your career, and your life by attending this next CPMC Boot Camp. Because of their schedules, this will probably be the only training that these three faculty members will presenting together, so you do want to be there. Here is how our registrar, Jean Sutton, describes the "team"you will be working with ...
Richard Johnson, the brilliant creator of the 21st Century Marketing System, is a master at teaching people the road to marketing success and profit shorter and faster than you would ever imagine. His remarkable entrepreneurial and marketing systems have earned Richard a great deal of personal success, having implemented his systems with different companies in all types of industries since 1978. As CEO of the 21st Century Marketing Systems Corporation, a dynamic leader, educator, trainer, and marketing enthusiast, Richard is the Master Consultant responsible for training the CPMC candidates, as well as helping oversee their follow-up coaching program. His publications include all of the CPMC Workbooks and training materials, as well as: , plus an audio series titled “.” He is uniquely qualified to lead the IGPC Certified Professional Marketing Consultants in becoming the foremost force in professional marketing consultation throughout the world.
from Harvard Graduate School of Education; known nationally as “The Consultant’s Consultant” and author of a dozen books and audio programs, including co-authored with his son, Mark; , co-authored with Dan Kennedy; and , co-authored with Howard Shenson. Elsom learned the power of the process from Richard and has successfully integrated THE Leverage Marketing Principles within 25 separate industries
After receiving his own eye-opening wake-up call, Elsom then partnered with Richard Johnson and applied his proven accelerated learning techniques to bring even more clarity to the learning experience and help you OPTIMIZE YOUR TAKEAWAY!
Steven P. Haas, CPC CPMC From a "floundering" independent consulting practice, Steve immersed himself in this proven process and successfully implemented these same strategies to move his own business from Wonder to Thunder. Today, a highly successful marketing consultant, Steve has shared both his strategic insight and Internet strategy and planning processes with a variety of global brand leaders including the likes of: 3M, Andersen Windows, Best Buy, Caribou Coffee, the Carlson Marketing Group, Dain Rausher, Deluxe Checks, Great Clips, Medtronic, Northwest Airlines, the Target Corporation, Tires Plus and Wells Fargo Banks. Steve has worked with well over 5000 business owners - he's the best "Door Opener" you'll ever have a chance to meet, and he'll be available throughout the weekend to share tips and techniques that will help you understand how to gain executive level access to high-level partners and prospects.
You get three days of intensive classroom study, 50 hours of independent
study and monthly conference calls with IGPC Consultants for one full
year! The CPMC designation sets the Marketing Consultant apart and signifies
that he or she has satisfied the rigorous standards of professionalism,
expertise and experience that are required.
And, as part of the January 2007 Orlando Boot Camp, you will participate
in an all-new study of Internet marketing strategies—just recently offered
as part of the CPMC!
Moving
your client companies online…
Day three of your
instruction will be an eye-opening experience… You’ll be
introduced to two passionate professionals whose mission is to inspire
possibilities and change the way businesses behave. The
session will be led by Steve Gasser and Steven P. Haas, key principals
of Vivid Image, an award-winning interactive marketing firm based in
Orlando. Dubbed “A Snapshot MBA” in Interactive Marketing,
this portion of your certification program has been specifically tailored
to help you plan, develop and promote a competitive online presence.
You’ll be able to listen and learn as they help you understand
the internet today, technology’s role within “the modern
marketing mix” and how to best facilitate an effective web strategy
and planning session.
Internet
Strategy
Steven
P. Haas (VI’s internet strategist and interactive marketing specialist)
will begin the day by helping you gain a better understanding of technology’s
role in today’s global marketplace and then show you how you can
help move some, part, or all of your client companies online.
InterActive
Marketing
He’ll
expose you to the same strategic internet planning process that he’s
used with a variety of global brand leaders and then show you how you
to integrate both traditional and online marketing efforts for optimum
effect.
Web
Site Design and Development
Upon
completion of the morning’s modules, Vivid Image founder, Steve
Gasser will guide you step-by-step through a formal web site assessment
process and show you how to help your clients achieve more with less
of their available technology resources.
Tools
and Techniques for Search Engine Optimization
As the program moves to completion, they will provide you valuable resources to help you fill your consultants “toolbox” and expose you to proven search engine optimization strategies that will help you gain and maintain a more favorable position among today’s most popular search engines.
When it’s all said and done, you’ll walk away with a web site score card, a formal web site assessment process, an interactive marketing audit (tool) and free access to winning web proposal templates that will help you help your customers.
Certified Marketing Consultants may then use the designation CPMC following
their name and display the CPMC/IGPC (International Guild of Professional
Consultants) logo on business materials.
MARKETING CONSULTANT DO?
There are three things that differentiate a Certified Professional
Marketing Consultant from other marketing professionals today —
1) How you view marketing in a non-traditional
way:
By teaching you how to uncover and leverage your client's
"Hidden Marketing Assets," you will know how to increase sales and profits
without spending more money on traditional marketing. Using this highly
specialized IGPC Training you will be able to help dramatically increase
sales without a huge increase in marketing cost.
2) The marketing System grows business revenues
and profits three ways:
3) You will guarantee your performance:
No advertising agency guarantees performance! Unlike other advertising and marketing consultants, you can provide your clients with a risk free guarantee. Your MARKETING SYSTEM is so effective that you will be able to guarantee that your client will make money or you will continue to implement the system at no charge until they do.
As a CERTIFIED PROFESSIONAL MARKETING CONSULTANT you will be a valuable resource to your clients as you show them ways to significantly increase their sales without having to invest huge amounts of money to do it. The genius is in the system. It will be your key to success.
The CPMC Course Experience incorporates proven-effective learning strategies... Keeping up with changes and staying one step ahead is not an option – it’s a necessity. Like any dynamic career, the world of consulting is constantly changing, evolving and expanding. By keeping up with it, you can give your clients twice what they expect and they will remain your clients for years and tell others to seek you out.
It’s an exhausting experience...
Don’t plan to spend time relaxing at this boot camp. You will be working hard every minute and have homework to do in the evening. Participants often say they don’t think they could last another day.
It’s time and money well spent...
Your time is extremely valuable! If it isn’t, you shouldn’t be attending this course. Every minute spent on ongoing training and development should generate increasing growth for your business. Therefore we are compelled to make sure the value received from this boot camp is considerably greater than the tuition paid to attend. It is not inexpensive. We make no apologies. In this life, you get what you pay for, but only through IGPC can you find the combined resources of knowledge and experience needed to make a boot camp like this happen.
It won’t be a typical boot camp...
Don’t expect to lean back and take a few notes here and there! This is a highly interactive, working boot camp. You will learn from our faculty of seasoned Certified Professional Marketing Consultants with years of hands-on experience, and you’ll learn from the other participants. Your ideas, your practices, your beliefs, your approaches will be challenged and you’ll begin to think about the business of consulting in a new light. We will not waste time with unimportant details or theoretical discussions. Your work will involve practical analysis and provocative thought.
Facts will be separated from opinions...
Because this boot camp prepares you for the International Guild of Professional Consultants’ CPMC Certification, you will be guided by the latest research data and supported by opinions – those from our outstanding faculty, yours and those of other participants. The careful mix and separation of fact and opinion allow you to make enlightened strategic decisions to build an extremely profitable, viable consulting practice.
(CPMC) Certification Training Agenda
DAY
ONE: 7.30 a.m. - 7.00 p.m.
Registration and Continental Breakfast - Orientation - Special Workshop
- 3 Ways to Grow a Business Foundations of the CPMC Marketing System
- What is your U.S.P. - Why your competitive advantage is going to
be strong - Identifying "Hidden Market Assets" - Leveraging marketing
assets - The mind-set of a successful consultant - Review of the System
- Your Consulting Practice - What to Expect - Residual Income Opportunities
and Additional Profit Centers - The "Introductory" Boot Camp - Overview
- Marketing Your Consulting Practice - Making It Grow Quickly - How
to find prospects - Selling your service - Establishing your practice
- Telemarketing - Getting Appointments - How to always have prospects
in the pipeline - Appointment setting in your market - How to Conduct
the "Introductory" boot camp - Client Analysis - Using the worksheets
- Finding growth opportunities - Uncovering hidden assets - Proposing
project solutions. - Writing the Proposal - Developing Your Personal
Marketing Plan - Setting realistic objectives - Developing a strategy
- Record keeping and tracking - Project One: Creating the U.S.P. -
How to create revenue and profit with clearly defined sustainable
advantages - Internal perspectives - External perspectives - Price
leadership - Differentiation - Vertical market focus - Project Two:
Leveraging Current Marketing Assets - Present Marketing Analysis -
Sales Training Boot Camp - HOW TO CLOSE EVERY SALE - Up-Selling, add-on
selling - Staff follow-up and tracking - U.S.P. integration - Opportunity
call role play exercise - Project Three: Increasing the Life-Time
Value of Each Customer - Identification of past, present and prospective
customers - Customer base research - Cross promotion - Developing
the offer - Testing.
DAY TWO: 7:30
a.m. - 7.00 p.m.
Continental Breakfast - Review - Project Four: Creating Marketing
Alliances - Customer base alliances - Joint marketing - Endorsements
- Relationship development - Testing - Sales Letter Workshop - Project
Five: Media - How to use media effectively - Synergy - Strengths and
weaknesses - Media plan analysis - Creating opportunities for leverage
- Developing the offer - Testing and implementation - Media continued
- Project Six: Community Marketing - Improving image and generating
new customers with effective community-based marketing - Identify
proper relationships - Community education - Press releases - Testing
and follow-up - Project Seven: Direct Marketing for the 21st Century
- Target group identification - Develop the list - List management
- Sales presentation and development - Testing and implementation
- Hiring and training staff - Review
DAY THREE: 7:30
a.m. - 5.30 p.m.
Continental Breakfast - Project Eight: Internet Marketing for the
21st century - History
and Evolution of the Internet - Global Usage of the Internet - Ten
Years Later - Technology’ Role within
the Modern Marketing Mix
- Dakota
Tribal Wisdom - The
Essence of Strategy - The e-business Umbrella - The Web Evolution
Process - Case Studies for Clarity - Four Essential Elements - Three
Great Web Sites - Two Web Sites that Suck - Tools and Techniques for
Consulting Success (web site scorecard/interactive marketing audit)
- Robin Hood and His Merry Men - Inspiring Possibilities
- The Web Assessment Process - Tools and Techniques for Consulting
Success (Web Analysis Tool) - The Targeted Traffic Analysis - Search
Engine Optimization Strategies - Tools and Techniques for Consulting
Success (SEO Intake Process) - Pain-based Solution Selling - Moving
Your Clients to the Co-creation Mode - Tools and Techniques for Consulting
Success (proposal templates) - The Space Shuttle and
Two Horses - Moving Your Client Companies Online - The Strategic
Internet Planning Process - How to define and develop a sustainable
online advantage - Tools and Techniques for Consulting Success - Review
PERSONALIZED COACHING
IGPC has arranged for Steven Haas to make himself available throughout the course of the weekend for 1-on-1 consulting and executive coaching sessions. Mr. Haas has worked with individuals, organizations, chambers of commerce, economic development groups, lending institutions, non-profit organizations and tribal councils and has gained a depth of focus in the marketing and business development area. Simply schedule your independent session with him and he will work with you personally to help improve upon your business model, your marketing model and the marketing messages you convey. In addition to this, he'll share his insights and strategies that will help you grow your business and challenge you personally to more your business to the "digital economy".
Here's what you get:
Your 33-hour CPMC Boot Camp will not only provide
you with some of the best trainers in the country, it will also give
you the following sophisticated materials:
Comprehensive Boot Camp Resource Materials:
You will receive several modules that will fully train you in the
following areas:
How to Successfully Grow Your Consulting Practice; Determining the
U.S.P.; Leveraging Current Marketing; Increasing Repeat Purchasing;
Creating Profitable Media Advertising; Marketing Alliances; Community
Marketing and Direct Marketing.
DVD Library of the Actual Event You
Attend
You’ll hear and see every participant, including yourself,
asking questions, and responding or commenting on various points.
Networking Sheet
The names, phone numbers and types of businesses of all those who
participate in your boot camp, as well as additional materials for
your enrichment and reference.
Telephone coaching
Monthly telephone conference calls with IGPC Consulting Experts for
one full year!
Networking Breakfasts Each Day
You will share ideas and information with colleagues and faculty and
develop professional relationships that will last long after the event.
CERTIFICATION:
Graduates of this Certified Professional Marketing Consultants Course
will be immediately recognized by the International Guild of Professional
Consultants as Provisional Certified Professional Marketing Consultants
(CPMC), and will receive a provisional certificate from IGPC.
In addition to the weekend educational materials, participants will
receive guidance for the 50-hour independent study requirement, which
needs to be satisfactorily completed within the following six months
to maintain permanent CPMC status. You will have the option of doing
an intensive case study with written report, creating a research project
with written report, or taking a final exam. After that you will receive
notification from IGPC.
TAX-DEDUCTIONS 
may
be allowed for educational expenses including tuition, travel, meals
and lodging undertaken to maintain or improve professional skills.
Check with your accountant.
SCHEDULE
Registration and continental breakfast begins at 7:30 a.m. on the
first day. Days One and Two session hours are 8:00 a.m. to 7:00 p.m.;
Day Three session hours are 8:00 a.m. to 5:30 p.m. Continental breakfast
will be served at 7:30 a.m. Refreshment breaks are provided daily.
HOTEL ACCOMMODATIONS
Hotel information will be sent upon confirmation of your registration.
Boot Camp Tuition: Professional
Marketing Consultant Certification
(Includes Weekend Boot Camp PLUS all texts, instructional materials, DVDs
of the actual event and monitoring for 50-hour home-study program
PLUS CPMC Certification from the International Guild of Professional
Consultants.)
Special Internet-only price! First Attendee: US
$4,995
Attend with a friend, spouse or business associate
and save 50% on the cost of the second person's tuition! Simply
register each person separately below, then call 407-678-7853 and
tell us you'll be attending together and we'll make the adjustment
on your final billing.
(Fees include tuition, continental breakfast, coffee break refreshments
and boot camp materials, but don’t include travel, lodging or
other meals.)
Guarantee:
If for any reason you believe that the training provided will not
meet your needs, please notify the on-location coordinator by noon
of the first training day. Should you decide to withdraw, you will
receive either a credit of your payment toward any IGPC boot camp
/ training or, a refund of the tuition fee upon return of all training
materials and signing of confidentiality agreement.
To reserve your place in the next CPMC Boot Camp, click the button
below to put down a $497.50 deposit.
First,
just how important is
marketing to your business?
Here is a blunt reality. Marketing and innovation are the only two functions in any business, which actually make money. Everything else is a cost.
In today’s dog-eat-dog business environment, there’s so much competition in every area of business -- especially in marketing -- that you need to become a “Marketing Black Belt” if you would like to
you truly want to succeed, the training you need...the training you should undergo... requires a system which will keep your phone ringing --- and a system which can also be used to help your clients improve their sales and profits.
The 21st CENTURY MARKETING SYSTEM, a marketing system created by Richard Johnson, is almost like having a license to print your own money.
Techniques from this System have helped consultants, coaches, and professionals double and triple their client base, restaurants fill their tables, hotels and conference centers completely book their space, banks and insurance companies sell financial services, publishers move books and tapes, and high-tech companies sell sophisticated circuit boards.
Not to mention the boost they’ve given to manufacturing firms, retail stores, service companies, catalogs, professional services, club memberships, computer gear and more. They work equally well for all sizes of companies ranging from start-ups to medium-size businesses to Fortune 500 corporations.
Check out some of the Proven Results* (near the end of this letter)
Richard has developed a fail-proof marketing system.
In the start-up phase of creating this System, Richard worked night and day. He was, literally, obsessed. It took him the better part of a year to complete the 21st Century Marketing System ... the System that is sure to turn into a marketing master. It has been designed so you can begin making money almost immediately ... and then increase your earning power while you add to your skills. The timing couldn’t be better. Not since the great depression have there been so many companies hurting financially. Helping yourself make more money as you help others is a wonderful combination.
The 21st Century Marketing System contains a series of specific projects that were created to succeed in any type of business, anywhere in the world. And they work! Once implemented, they are guaranteed to increase profits a minimum of 25% and up to 100% for any type of company. I sincerely believe Richard has developed the “Ultimate Money Making System” that can help any company be successful and make all the money they want ... fast.
Let me ask you a question...
If you knew that there was a System that could, for sure, double or triple your profits,
$100,000? $50,000? $25,000?
Eight years ago, Richard Johnson began holding five-day training sessions in Salt Lake City, Utah, for which each student paid . Here’s what happened —
Pete Sheridan of Saskatchewan, Canada , wrote: “I got my first client the first day back from training. Then I got four more within the first week. The fees from these clients will recover my investment in the training in the first 90 days! Then it’s all profit.”
Greg Smith of Provo, Utah: “Since we started with the System, we have seen consulting revenues increase an average of 45% each month. The System works! Our clients have seen some dramatic growth in their businesses.”
Bill Nielsen, Albany, Oregon , reported back: “After five weeks, I made proposals to eight local businesses and five of them signed on as clients. This will generate $17,000 in the next few months.”
Andy McNabb, Ontario, Canada , says: “I consistently average $4,000 - $6,000 per month in consulting income doing it part-time about 15-20 hours per week.”
Brian Rhodes, Toronto, Canada , immediately reported: “I closed four clients in the first couple of weeks after the training. The response from my prospects has been phenomenal!”
In fact, almost everyone who attended the seven 5-day trainings during its inauguration (each paying $10,000 tuition) made quantum leaps in growing their practice. Richard taught beginning consultants, seasoned pros, and everyone in between. The SYSTEM works! They profited greatly from what they learned there. When I first reviewed the materials and studied the System, I knew I wanted every consultant, coach and business person I know to have access to it.
The demand for training in the 21st Century Marketing System has been growing, but most new Consultants can’t afford the $10,000. It’s a catch-22 problem, because the need for Marketing Consultants expands each year. One of the reasons the tuition has been $10,000, limited to only a dozen attendees each session, is that Richard was personally mentoring and coaching each student for several months following the training.
ONE YEAR'S COACHING PROGRAM INCLUDED
I suggested: let’s add a mentoring/coaching staff, comprised of consultants who are successfully implementing the System ... working under Richard’s direction. The result: Richard and I have teamed up, added a mentoring component to his program, and .
Two other changes: (1) by starting earlier and working later each training day, the training can be compressed into three days (rather than five); and (2) by adding follow-up “homework” and some additional educational components, the training qualifies for Certification from the International Guild of Professional Consultants. . Through the CPMC Boot Camp, you’ll earn the CPMC, “Certified Professional Marketing Consultant,” designation.
Some of the benefits the 21st Century Marketing System delivers are:
- .
- . Most consultants begin in their home office.
- .
- from all other marketing consultants and advertising agencies by actually guaranteeing success for your clients.
- , not just cost them money.
Follow the step-by-step procedures and you’re on your way to success, wealth and financial freedom.
Our intensive weekend Boot Camp will give you all of the information you need to understand and implement each task. There are forms and questionnaires to guide you every step of the way. You’re given all of the tools required to build your own moneymaking marketing consultant business … almost a turnkey system proven to generate new business. You will be positioned to earn $150, $200, $250 and more per hour. Let me put this into proper perspective. You do not have to spend the years, and tens of thousands of dollars Richard spent to learn how to do what he does and how to create guaranteed profit for any business. You need only spend three days in the CPMC Boot Camp to reap the incredible financial benefits his knowledge and System have to offer!
A lifelong payback period
After the Boot Camp, you will walk away knowing the System — applications, knowledge and ideas that will keep working for the rest of your life — in everything that you do. You will have acquired more skills, possess more marketing savvy and be far more valuable both to your business and others.
And don’t forget — the other attendees you'll meet and spend this weekend with will become not only your lifelong friends, but also an absolutely priceless resource for ideas and feedback. Believe me, you’ll call them and visit them often.
And here’s what else you should know
I’ll give you a risk-free guarantee. More about that in a minute. First, there is something you should know. We will be video-taping the entire event. I know how hard it is to assimilate such a massive amount of new information, so you’ll receive a complete unedited DVDs of the entire Boot Camp to review as often as necessary.
And, two, to make sure that you get the most out of it, I have created a unique new coaching system which I believe makes it almost impossible to fail.
It’s important to us that you not only learn the material, but also go out and implement it. So we will make available a coaching program to everyone who attends. This should keep you on track and focused, long after the Boot Camp is over.
Now, Back to the Guarantee and Financing I Told You About
Come to the Boot Camp and sit through the entire first day and a half. If you don’t feel you received at least more than double the value you paid - come to the staff by 12 noon on day two - and they will cheerfully refund your entire investment - 100%. What could be fairer than that? You have nothing to lose - and a fortune to gain.
In order to make saying "yes" easier than saying "no", we have decided to offer you one final advantage we think you will find irresistible. Since it's more important for us to have you at the Boot Camp than having it collide with budget considerations, we'll give you flexible payment terms. You can simply pay the $497.50 deposit, attend the full three days and pay the balance of $4497.50 over the next year. That's how confident we are of what the CPMC Boot Camp will do for you. If you are interested in this option, phone Jean at 407-678-7853
Here’s what I want you to do: If you think the Boot Camp is right for you, click here to enroll.
Yes Richard, Elsom, and Steven!Please Send Me The Hotel Information!And Save Me A Seat To The CPMC Orlando, Florida Bootcamp. I Know It Will Sell Out Very Fast So I am Clicking Right Now To Guarantee My Seat."Please rush all the details I need for The CPMC Bootcamp. This is without a doubt one of the most exciting moments of my life and I am taking action now to improve my business!"
Need to pay by check? Simply rush your check for $4995.00 to IGPC, 5703 Red Bug Lake Rd. #403, Winter Springs, FL 32708. |
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Think
about what you can accomplish
with this training
This training should pay for itself in the first few months. At best, the sky’s the limit! If you internalize the techniques and the System, then become active — you have the potential to recoup your investment many, many times, for years and years to come.
Consider this...
The techniques you’ll learn during your Boot Camp are proven. How well you do with them will, of course, depend on how well you apply them, how serious and persistent you are. Without a doubt, this training can make a major difference in the time it takes you to reach the high rungs on the ladder of success.
Make the commitment to join us for the upcoming CPMC Boot Camp. Call during the day at 407 678-7853.
Wishing you great success in everything you do,
Elsom Eldridge, Jr.
P.S. Attendance is strictly limited. This Boot Camp will sell out fast! Avoid disappointment. If you want to attend, act now! Click here to sign up or call or fax immediately!
For more information call 1-407-678-7853 or fax 1-407-678-8173.
What CPMC Graduates say:
How The 21st Century Marketing System Changed My Life Forever!
Starting Out On Your Own Without A System Is Hard.
I spent most of my early career in direct sales and management. Like you, I had always dreamed of having my own business and working for myself.
I believed that the consulting field would be the ideal place for me to use my experience and expertise while enjoying a lucrative income. I also liked the prestige associated with operating a consulting practice.
In 1986, I left the security of my job and a $60,000 per year salary as a sales manager of Carlson Communications International in Salt Lake City and began my marketing consulting practice full time. Those first few years presented challenges beyond my wildest imagination. As with most new consultants, I discovered that it was very difficult to get clients and even tougher to get them to pay me.
In my first twelve months of business I made less than $20,000!
The problem was that I had no real plan or system to follow. My days were filled with hapless trial-and-error approaches (most of which didn’t work), and my nights and weekends were filled with endless anxiety worrying how I was going to pay my bills.
By 1989 things had gone from bad to worse. I was still making less than $2,000 per month. My wife was divorcing me, and I was about to lose our house. Every day my thoughts turned to the fact that I was going to have to admit defeat, give up my consulting practice and get “a real job.”
Then I met Richard Johnson...
A 30-Minute Meeting Changed My Life!
One day, I was pondering what to do about my dilemma. I came across an ad in a magazine from someone named Richard Johnson, who had developed the 21st Century Marketing System. From the sound of his ad, Richard was doing exactly what I was trying to do except it seemed like he was having a lot more success at it than I was.
So I called Richard and asked if I could meet with him. He agreed and we set up a time to get together. That meeting changed my life forever.
$187,000 In Six Months!
As it turned out, Richard had studied under one of the greatest marketing gurus of all time. He’d developed a set of unique and non-traditional approaches to marketing.
Most importantly, Richard had organized all of the greatest marketing concepts, principles and techniques and created a System that virtually guarantees that any company can get a 25%-100% sales growth in a very short period of time.
During our first short meeting, Richard taught me several of the incredibly simple, yet powerful, concepts, which I had never really thought of before and showed me how to apply them to my consulting practice. The result was pure magic!
As I began to apply these concepts to my own practice and teach them to my clients, my practice soared! In fact, in the first six months of applying these concepts, the responses to my marketing letters increased 300%! I was immediately booked no less than 18 months in advance, with many prospective clients now on a waiting list. My average client fee tripled and I had so many clients wanting my services I had to hire several associate consultants simply to keep up with the demand.
Bottom line: I generated over $187,000 in consulting revenue in the first six months of using the 21st Century Marketing System. That was in 1990. Since then I have generated millions of dollars in consulting fees using these techniques and principles.
Traditionally, unseasoned consultants will spend years, just as I did, building a consulting practice. It may take five to ten years of hard work to achieve a livable income. Many people waste precious time, money and resources in a hapless trial and error process to the top. The fact is: Most never make it!
The 21st Century Marketing System, now offered as the CPMC Certification program through IGPC, provides entry into the very lucrative consulting industry with relative ease and you will begin to be paid immediately for your efforts.
Doug Cluff
P.S. Your very first client can more than totally offset your investment in this program. All it takes on your part is an inherent drive, desire and some hard work to learn and apply this powerful system. The 21st Century Marketing System will maximize your prospects for success in this profession.
Dear IGPC:
As you are aware, I attended the referenced seminar from February 14th through February 17th of this year. Although I was somewhat skeptical regarding the merit of making the significant investment for the seminar tuition, I now say without any reservation that it was one of the best business decisions that I have ever made.
The
CPMC training provided by Richard Johnson, although very concentrated,
equipped me to add another facet to my consulting business - one that
has been both financially and professionally rewarding.
Since my return from the seminar, I have added 5 new marketing clients
to my consulting business and have 17 future appointments ( scheduled
over the next 2+ weeks ) from which I will select 3 additional clients.
I have been able to acquire these new clients without having to erode
my fee basis even though I have been essentially in a "start up" mode.
I could not be more pleased with these results.
My mentor and I have had 6 of 13 scheduled sessions over the past
few weeks following the seminar. The professional guidance provided
by my mentor was a major contributing factor to the new client booking
success that I have experienced. I'm looking forward to assisting
other "CPMC" seminar graduates to achieve at least the same level
of success as have I.
Yours truly,
Sam S. Bowman
Gallatin, Tennessee 37066
Dear
IGPC:
Thank you so much for allowing us the opportunity to become Certified
Professional Marketing Consultants. Richard Johnson has an exceptional
talent to educate and entertain a diversified group. All who attended
were captivated by Richard's charm and wit, as well as the Marketing
System he presented.
Both of us are using the material presented from your seminar and
will incorporate in into our company's marketing plan. We will use
this knowledge to provide a competitive edge against other Internet
consulting companies.
Please know that we will be happy to provide a reference for any future
CPMC prospects. If there are other ways we can help, please let us
know.
Gratefully yours,
Andrew Cohen and DJ Johnson
Daytona Beach, FL 32118
Dear
IGPC:
I am writing today to endorse the CPMC Program. At first, I was reluctant
to purchase the program. I didn't feel it would help myself or my
clients. I was wrong.
Since I'm a marketing consultant, I didn't think the program would
teach me anything new about marketing. Much to my surprise, I did
learn new principles which I'm currently using in my own practice.
My client load has increased dramatically, thanks to your program.
Before purchasing your program, I was not sure what information to
present to clients. The program really puts marketing into an organized
system. My clients are benefiting tremendously from this information.
They have seen significant improvements in their businesses.
This program is well worth the investment. I highly recommend it.
Best regards,
Bill Ceddia
Stanhope, NJ 07874
Dear
IGPC,
As promised, I am writing this to update you on my successes and 'crises'
since attending the CPMC Boot Camp in February. WOW ! That was my
first reaction. I had no idea of some of the experiences I might have
and what a need there is out there for CPMC graduates.
First of all I want to thank you and all the staff of PDI for being
out there for me. Everyone seems so interested in 'making it work'.
What I really want to tell you is that the Marketing System that I
learned at the seminar is the most valuable tool I have run across
in years. Like I said above - WOW! Due to some prior scheduled work,
I am just now able to proceed full force with all the glorious opportunities
that await me with the CPMC practice.
... I can't express to anyone in a few words the value I find in receiving
coaching. While the tools we learned at the seminar are fabulous,
when I came home and started to put them into practice, I ran across
problems that I certainly never expected. I knew I had made mistakes
but instead of making them into crises, how wonderful to know that
I had someone at the other end of the phone line who had experienced
similar problems and had a solution.
Thank you so much for coming up with this coaching program. I look
forward to passing all my successes in the following months. I'll
keep ya posted !!!!
Sincerely,
Ginger Black, MBA, CPMC
Gaithersburg, MD 20886
Dear
IGPC,
I wanted to write a quick note to thank you for organizing and leading
the Certified Professional Marketing Consulting Boot Camp (CPMC) in
Orlando, February 14-17, 1997, and to give you an update on the positive
things that have been happening in my consulting practice since then.
I have on my desk a purchase order from a client in the amount of
$13,150, dated February 27, 1997 - just ten days after completing
the CPMC course. While I cannot attribute winning this consulting
job entirely to the skills I obtained from the CPMC program, I can
say that it contributed substantially.
I believe that an intangible, but no less real, benefit of the CPMC
course is the boost in self confidence that it has given me. That
boost comes from knowing that I am now armed with the skills to provide
services to a large market segment that had previously been unavailable
to me. Am I a satisfied customer? Absolutely - I figure I've seen
a return, in just ten days, equal to 66% of the cost of the CPMC course.
Randall S. Knox
Northfield, MN 55057
Dear IGPC:
I
found the CPMC a very good concept although I didn't know what I was
getting into. I took you and the IGPC on faith. It was more than worth
it. I found the session very invigorating and possibly a little easier
to see how the whole process comes together. The CPMC value is in
its ability to help you help the client to determine the USP and then
have specific steps which can be followed. This gives results and
builds the client's confidence in your abilities.
George Morrison
St. Charles, IL 60175
Dear
IGPC: PROVEN RESULTS OF THE CPMC MARKETING SYSTEM
An
electronic and communications company’s sales increased from
$10,000 a month to over $25,000 a month in one year’s time. A
clothing store generated net profits of $7,000 in three weeks from
one marketing strategy from this System.This alone doubled
the store’s net profit that month! Increased
a medical doctor’s business 25% while lowering advertising
costs 30%. Increased
the return on one business owner’s direct mail 300%,
which raised revenues 200% while decreasing advertising costs by over
50%. A
specialty retail store chain that was 30 years old went from
a 12% decline in sales to 6% increase within 60 days. An
art gallery’s average ticket size on one item increased 300%,
literally tripling profits. Because
of this System a Wyoming Community College’s enrollment increased
31% and students stay enrolled longer. Wyoming Community
College, Marketing Director A
Global Van Lines owner’s conversion rate of
prospects to customers increased 20%. “This increase went right
to our bottom line, as there was no increase in advertising expense.”
Owner, Global Van Lines, Franchise Retail
Clothier “These marketing techniques and the marketing
system coupled with great sales training doubled our store’s
average sales from $25 to $50! The concepts are sound and now we generate
more sales each month through learning how to work our customer base
effectively. We now invite our customers to come back regularly and
buy from us more often. Sales have increased from $500,000 to over
$750,000 in one year.” Duane Jones, Owner, Cedar Creek
Clothing Publishing
Company New Product Line to over $1 Million in Sales in 4 Months!
“In just 4 months, through steps of this Marketing System, we
were able to make over $1.2 million in sales in Texas.”
Mark Davis, General Education Division Tax
Specialist “This marketing system is wonderful. It
doubled the response to my tax preparation mail pieces.” F.
Reiner & Associates Mortgage
Loan Broker 100% Increase in Business from Just One
Idea! “These concepts and techniques are so unique
and simple that you’ll be amazed at how easy they are to grasp.”
John Mallet, Citibank Health
Program Revenue Doubles in 30 Days! “I consider myself
to be a very astute businessman and marketer. It’s very difficult
to take anyone’s suggestions, especially when I’m doing
over $30,000 a month from my basement But, I was convinced to try
a small change that would somewhat automate my passion in the salesmen.
By making one little adjustment in our sales process, we went from
$36,000 a month to over $68,000 the next month. Wow!”
Dr. Samuel West, International Academy of Lymphology Catering
Company Revenues Up $150,000 in One Year! “I implemented
just a couple of ideas from your Marketing System into my business
and in one year, I went from $350,000 to $500,000.”
Howard Nelson, Fawn Whitney Catering Corporate
Incentives From $150,000 to $500,000 in 1 Year! “I
had visited with several advertising agencies and marketing consultants.
And after just one hour in the workshop, I got more help in marketing
our travel incentive product than from all of the big agencies combined.
And it didn’t cost me a $5,000 per month retainer fee. The tools
are unique and inexpensive to implement. We’ll finish this year
with over $150,000 in sales. With these ideas and system in place,
we are projecting $500,000 next year. The marketing system is a great
foundation for the national expansion we’re planning.”
Pat Brody, International Incentives Corp Seminar
Promotion Company Testing Headlines Brings 150% More Business!
“We have been marketing seminars for many years now . . . never
once have we ever really tested the headlines on the letters we send
out. We experimented and by flipping through the headline bank you
gave us, we came up with a couple we thought were more powerful. Did
it work? Did it ever! The next time we mailed, we went from a 2% response
to over 4.5% response. This will mean an excess of half a million
dollars in profits for us this year alone.” Darrel Bracken,
Business Seminars Inc. Computer
Hardware “It’s this simple . . . before your
Marketing Workshop, $1,000 a week in new computer sales. After the
Marketing Workshop, $8,000 a week in new sales.” Molineux
Computers Book
Store Moving Dead Inventory was a Snap! “I had been
having trouble selling these books for over 6 months. By learning
to work my customer list, I was able to move all of my dead inventory
in less than 4 days . . . plus I even had to order more to satisfy
the need. Now I pre-sell everything before I order.” Vern Leu Restaurant
From “Start-Up” to Profits Within 2 Weeks! “For
2 months we had tried to sell local restaurants on giving us 30% of
the bill for delivering their food. After rearticulating our presentation,
we went back armed. We closed 10 restaurants in 4 days. We needed
40 deliveries a day to be profitable. In 2 weeks, it was done.”
The Davis’ Restaurant Express Pizza
Business “In one fell swoop, I was able to almost eliminate
Domino’s and Pizza Hut from the yellow pages. It was ruthless,
but it was them or me. These concepts have helped me expand my business
to over 7 delivery areas without any more building space. My sales
are up.” Jim Casey, Jenos Pizza Dental
Consultants “We have been consulting for many years
now, and since we’ve implemented these marketing strategies
within our consulting, we have been able to grow by leaps and bounds.
The marketing has never been simpler and more systematic. We increased
our personal incomes by over $200,000 in one year.” Cammeron
Marketing Group Auto
Financial Services $1 Million the First Year . . . $3.7 Million the
Second . . . and Over $5 Million the Third! “This marketing
system has been responsible for helping us understand our unique position
in the market place. Leadership, sales management, telemarketing,
advertising and direct mail expertise all played key roles in our
company’s fast growth.” Jeff Savage Medical
Office “We had been running this one ad for three months
with an average return of $75. The ad costs us $500 per run. By using
the System techniques, I rewrote my ad against the advice of the newspaper
salesman and ran it for 3 days. I can’t believe what a huge
difference it made. The results were out of this world. I got 90 calls
my first day and over 320 calls over the total three. From that ad,
I gained 179 new patients and made over $53,000 the first month. I
continued to run it for 6 months and made over $400,000 that year
from it.” Dr. LaJeanne Duke Manufacturer
Business Dead For 5 Years . . . Thriving Again After Only One Week!
“Our business was suffering. I was about to file bankruptcy.
Through reactivating my past customers, I was able to create $10,000
in orders in 1 week and consistently $1,000 a day without any expenses
whatsoever. Thank God!” J. D. Beardall Chiropractor
Out of Bankruptcy in Two Months . . . $7,000 in Revenue in
9 Months! “We were in debt $90,000, had filed Chapter 11. Through
utilizing concepts like joint ventures, we quickly grew our practice
to 70-80 patients a day, satisfied our debts and cut our advertising
budget by over $30,000 a year, while getting out-of-town hospitals
to fund most of our building.” Family Health Centers Auto
Repair 20% Increase in Sales in 3 Months! “The Marketing
System helped me uncover and implement marketing ideas that helped
me increase our auto repair company’s business 20% in three
months. We started inviting our old customers back for more business
and a small joint venture deal with a car dealer proved very effective.
The System I learned is different from other marketing plans in that
the ideas cost very little to implement.” Owner, The Auto
Shop Magazine
Publisher From Zero to 40,000 Distributed in 5 Weeks! “I
needed an income badly. I was 27, had two kids and no job and my wife
was pregnant. By combining the concepts of co-ops and self-publishing,
I was able to create a direct mail advertising magazine. I quickly
sold all of the spots to local health related businesses. Made a joint
venture with a local newspaper and WHAM! My magazine was out on the
street in full color all 40,000 of them. And I had a $3,000 a month
income.” Gordon Jacoby, Health & Fitness Guide
It was a thirty-hour delightful learning experience ! The CPMC Boot
Camp was, indeed, everything you said it would be. While you and your
most capable staff deserve a lot of credit for "staging" and implementing
this program - which I may add as a professional educator, was an exemplary
operation -- much credit must be given to the presenter, Richard Johnson.
... however, the "Marketing Consultant" concept appears to be not only
viable but down-right exciting. ... the IGPC Training Programs do work,
as evidenced by the doubling of my active clients since completing the
intensive boot camp in Raleigh last summer ...
My sincere thanks, compliments and best wishes for "a job well done".
Dr. Gil Woolard, CFI, EdD, CGS, CPC
Camden, SC 29020
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